老板大讲堂 2021

做生意,只攻不守,只守不攻,皆不可!
企业领导们不只要精通如何通过品牌定位,消费者行为策略,连锁发展策略来开发市场,甚至对未来趋势的战略设计和规划,都必须有超前的部署。店面管理,营销模式,财务和成本规划, 乃至到行销和人员培训,都需一步一脚印的经验累计。企业变大变深后,要如何保护已拥有的资产,如何永续经营且能顺利传承,更是老板们一辈子的学习功课!

马来西亚连锁管理技术学院(MIFM) 整合了业界的精英和专业人才的多年经验,专业知识和实战技巧,规划了十堂企业課程让大家上课和学习。通过实际面对面的教导,和精准的案例分析,学员们可以立刻掌握管理企业的宝贵知识,运作技巧和策略方程式,甚至迈入老板学(古代称为帝皇学)的殿堂。

【老板大讲堂】以‘攻’、‘护’ 、‘守‘、‘连’四大重点,全方位辅助老板们建立并发展自己的生意。没有心灵鸡汤,没有热血地喊叫、唱歌或跳舞。创业或守业,我们与你一同一步一脚印。

Title: 【老板大讲堂 2021】
Date: 9 October 2021 (Saturday)
Time: 12pm - 4pm

Patent 2 Profit Advanced 3 days workshop
Modules :-
  1. Overview of the Nature and Functions of IP Rights
  2. Patents and Information
  3. Introduction to Patent Claims & Statement of Invention
  4. Practical Guide for Drafting Statement of Invention & Claims
  5. Workshop on Drafting of Patent Claim & Statement of Invention
Modules:
  1. Understanding Innovation and IP
  2. Idea Creation Workshop
  3. Introduction to TRIZ
  4. Design Conceptualization
  5. Strategic Product Road Mapping
Module:
  1. Fundamentals of IP Rights: Legal Requirements & Procedures
  2. Functions of Intellectual Property Rights
  3. IP Monetisation Strategy for Small & Medium Industry (IP Owners)
  4. Strategy Workshop Session : Government Grant Workshop
  • Introduction to patent
  • What is a Patent?
  • Why do you need a Patent?
  • Case Study: How to build IP Assets?
  • Activity: What is your Patent Strategy Canvas

Break and Discussion – Which area in your business will benefit from patent

  • Introduction to Triz
  • How to Innovate Triz Inventive Principles
  • Case Study: Company that successfully apply TRIZ and example of how it helped to create new business, save cost, grow business
  • Activity: What is your Triz Strategy?

Discussion and Exercise: Apply TRIZ to create idea in your business

  • Introduction to Patented Technology
  • Case Study: Successful IP/Technology Commercialisation Case Studies From Malaysia
  • Activity: Plan your Roadmap of IP/Technology Commercialisation

Workshop and Discussion: Having a working group session to start draft patent (Generic)

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