Google Patent Strategy Case Study Webinar 2023

Today, we Google for information in the same sense as we drink water. This is a testament to Google Inc's success as the world's dominant internet search engine. However, Google Inc as a company has grown far beyond search. In this webinar, we will explore Google's competitive strategy and some of the enabling patented technologies that have made Google—along with its parent company Alphabet—one of the most successful technology companies in the world.

Key takeaways:
✅ An overview of the competitive strategy of Google
✅ A case study on how Google protects its unique selling propositions with patent rights to create an economic moat
✅ Gain insights into how to align your patent strategies with your company's business plan

Event details:-
Date: 1st February 2024 (Thursday)
Time: 2PM - 3PM (Singapore Time, GMT+8)
Venue: Zoom Live

Click here to register:

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P2P Basic Workshop_21 March 2024_Banner
  • Introduction to patent
  • What is a Patent?
  • Why do you need a Patent?
  • Case Study: How to build IP Assets?
  • Activity: What is your Patent Strategy Canvas

Break and Discussion – Which area in your business will benefit from patent

  • Introduction to Triz
  • How to Innovate Triz Inventive Principles
  • Case Study: Company that successfully apply TRIZ and example of how it helped to create new business, save cost, grow business
  • Activity: What is your Triz Strategy?

Discussion and Exercise: Apply TRIZ to create idea in your business

  • Introduction to Patented Technology
  • Case Study: Successful IP/Technology Commercialisation Case Studies From Malaysia
  • Activity: Plan your Roadmap of IP/Technology Commercialisation

Workshop and Discussion: Having a working group session to start draft patent (Generic)

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