Learn How Amazon Capitalize on IP Rights to Protect Its Sustainable Competitive Advantages : Amazon Patent Strategy Case Study

Past Events / By / April 4, 2023

Pintas Live Stream Cover 2023 (2160 × 1080 px) (3).pngAmazon (Amazon.com) is the world’s largest online retailer and a prominent cloud service provider. Originally started as an online bookselling company, then morphed into an internet-based business enterprise that is largely focused on providing e-commerce, cloud computing, digital streaming and artificial intelligence (AI) services.

This case study is to study how Amazon capitalize on IP Rights to protect its sustainable competitive advantages

Key takeaways:

✅ An overview of the competitive strategies of Amazon

✅ A case study on how Amazon builds an economic moats around its unique selling propositions with intellectual property rights

✅ Gain insight on how to align your IP Strategy with company’s competitive strategy

Event Details:

Date : 30 Mar 2023 (Thursday)

Time : 2PM – 3PM (Singapore Time GMT +8) ; 9AM – 10AM (USA Eastern Time GMT -5)

Venue : Zoom Live

Presenter: Mr. Lok Choon Hong @ Managing Director of Pintas IP Group

Register Here: 

For more information, please WhatsApp or contact us at 60162855770

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Patent 2 Profit Advanced 3 days workshop
Modules :-
  1. Overview of the Nature and Functions of IP Rights
  2. Patents and Information
  3. Introduction to Patent Claims & Statement of Invention
  4. Practical Guide for Drafting Statement of Invention & Claims
  5. Workshop on Drafting of Patent Claim & Statement of Invention
Modules:
  1. Understanding Innovation and IP
  2. Idea Creation Workshop
  3. Introduction to TRIZ
  4. Design Conceptualization
  5. Strategic Product Road Mapping
Module:
  1. Fundamentals of IP Rights: Legal Requirements & Procedures
  2. Functions of Intellectual Property Rights
  3. IP Monetisation Strategy for Small & Medium Industry (IP Owners)
  4. Strategy Workshop Session : Government Grant Workshop
  • Introduction to patent
  • What is a Patent?
  • Why do you need a Patent?
  • Case Study: How to build IP Assets?
  • Activity: What is your Patent Strategy Canvas

Break and Discussion – Which area in your business will benefit from patent

  • Introduction to Triz
  • How to Innovate Triz Inventive Principles
  • Case Study: Company that successfully apply TRIZ and example of how it helped to create new business, save cost, grow business
  • Activity: What is your Triz Strategy?

Discussion and Exercise: Apply TRIZ to create idea in your business

  • Introduction to Patented Technology
  • Case Study: Successful IP/Technology Commercialisation Case Studies From Malaysia
  • Activity: Plan your Roadmap of IP/Technology Commercialisation

Workshop and Discussion: Having a working group session to start draft patent (Generic)

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