Samsung Intellectual Property Case Study

Samsung Electronics Co is the world’s largest producer of smartphones, semiconductors and smart TVs. Samsung is also one of the most-recognizable brands in consumers' electronic. This case study explores how Samsung protects its innovations and brands with patents, trademarks and industrial design and how it capitalise on IP rights to safeguard its market share and profit margins.

Key takeaways:
• Fundamentals of IP rights: What every business should know about Patents, Trademarks, Design & Copyrights
• Learn how Samsung protects its market leadership in Smartphones, Semiconductors and Smart TV with patents industrial design and trademarks
• General Samsung IP protection and monetisation strategy

Date: 28/7/2022 (Thursday)
Time: 2:00 PM - 3:00 PM
Venue: via Zoom Live

Presenter:
Mr. Lok Choon Hong @ Managing Director of Pintas IP Group

Register here: 


For more information, please WhatsApp or contact us at 6012-7975770

 

Patent 2 Profit Advanced 3 days workshop
Modules :-
  1. Overview of the Nature and Functions of IP Rights
  2. Patents and Information
  3. Introduction to Patent Claims & Statement of Invention
  4. Practical Guide for Drafting Statement of Invention & Claims
  5. Workshop on Drafting of Patent Claim & Statement of Invention
Modules:
  1. Understanding Innovation and IP
  2. Idea Creation Workshop
  3. Introduction to TRIZ
  4. Design Conceptualization
  5. Strategic Product Road Mapping
Module:
  1. Fundamentals of IP Rights: Legal Requirements & Procedures
  2. Functions of Intellectual Property Rights
  3. IP Monetisation Strategy for Small & Medium Industry (IP Owners)
  4. Strategy Workshop Session : Government Grant Workshop
  • Introduction to patent
  • What is a Patent?
  • Why do you need a Patent?
  • Case Study: How to build IP Assets?
  • Activity: What is your Patent Strategy Canvas

Break and Discussion – Which area in your business will benefit from patent

  • Introduction to Triz
  • How to Innovate Triz Inventive Principles
  • Case Study: Company that successfully apply TRIZ and example of how it helped to create new business, save cost, grow business
  • Activity: What is your Triz Strategy?

Discussion and Exercise: Apply TRIZ to create idea in your business

  • Introduction to Patented Technology
  • Case Study: Successful IP/Technology Commercialisation Case Studies From Malaysia
  • Activity: Plan your Roadmap of IP/Technology Commercialisation

Workshop and Discussion: Having a working group session to start draft patent (Generic)

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