Trademark2Profit
Brand, Trademark, Franchise
Have you ever dreamed of turning your brand into a global success, protecting your unique identity, and envisioning serving customers worldwide? Ready to take your brand to the next level? 🚀 Join us at the Trademark2Profit workshop and gain the expertise to brand, trademark, and franchise like never before!
Maximize Your Brand’s Impact, Transform Your Brand Strategy with Trademark2Profit
Are you ready to elevate your brand to new heights? Join us at the “Trademark2Profit” workshop, where we’ll empower you to brand, trademark, and franchise your brand like never before.
This event is designed to empower business leaders, entrepreneurs, and brand managers with the essential knowledge and tools to develop robust brand strategies, protect their trademarks, and maximize market potential through franchising and IP monetization.
Brand:
- Brand Positioning: Establish a distinctive market presence.
- Digital Brand Strategy: Develop and implement effective online branding strategies.
Trademark:
- Brand Protection – Trademark: Understand trademark fundamentals and protection processes.
- Trademark Enforcement Strategy: Learn methods to enforce your trademark rights and prevent infringement.
Franchise:
- Franchise & Licensing: Discover how to expand your brand’s reach and profitability through franchising and licensing agreements.
- IP Finance & Monetization: Explore various methods to monetize intellectual property.
1.1 Foundations of Branding
- Introduction to Branding
- Evolution of Branding
- Branding Case Studies
1.2 Brand Positioning
- Key Elements of a Strong Brand Identity
- Utilizing Design and Content
- Workshop
1.3 Digital Branding Strategy
- EO and Content Marketing
- Social Media Tactics
- Using Analytics
- Overview of Intellectual Property Rights (IPR)
- Fundamentals of Trademarks: Types & Functions of Trademark
- Protection of Trademark: Selection, Classification, Application, Globalization and Proper Use of Trademark
- Trademark Management, Enforcement (including Domain Name Dispute Resolution) and Corporate Trademark Strategy
- Why Franchise? Pros and Cons
- Proof of Concept and building your franchise model
- Franchising as a separate business entity
- Supply chain
- Supporting your franchise network
- Franchising regionally and internationally
- Franchise Law & Regulations
Register Now
Basic One Day Workshop
Our Trainers
MR. LOK CHOON HONG
Director of Pintas IP Group
MR. ALEN YEOH
Director of Big Academy Sdn Bhd
MS. IRENE LOK
Managing Partner of Franchise Solution
MR. LOK CHOON HONG
Director of Pintas IP Group
Mr. Lok Choon Hong
Mr Lok Choon Hong is a qualified lawyer (non-practising) for Malaysia and Singapore and a registered patent, trademark and industrial design agents for Malaysia. He has been actively involved in the intellectual property (IP) field for the past twenty (20) years. He was awarded the world’s top 1000 patent practitioners by IAM magazine for year 2013 to 2024 and an awardee of IPSTARs award by Managing IP Magazine in 2019 to 2024 for Patent Prosecution works.
Mr Lok holds a Master of Laws Degree from University of Cambridge, United Kingdom, an executive MBA degrees from INSEAD, France/Singapore and E-MBA from Tsinghua University, China.
MR. ALEN YEOH
Director of Big Academy Sdn Bhd
Mr. Alen Yeoh
Alen Yeoh is an expert in Strategic Digital Marketing, covering all forms of digital media from niche market to global online advertising campaigns. His team is now serving clients from United States, Singapore, Philippines, Yangon, and even China.
He began his online business since 2009. He selling mobile phones and watches through website and social media. Next, he set up Digital Marketing Agency in Penang & KL to helping clients connect with digital audiences through various strategies including social media, search engine marketing and optimization, and website design and development.
MS. IRENE LOK
Managing Partner of Franchise Solution
Ms. Irene Lok
BCom, DipGrad, BHSc, PGDipHsc
Irene qualified as a chartered accountant and spent her early working years in the business advisory and audit teams in Price Waterhouse, Arthur Andersen and Price WaterhouseCoopers.
Working on franchising and helping businesses replicate without the additional fixed investments became her passion. That led to the setting up of Franchise Solution Management Services in Malaysia. She has also presented at International Franchise conferences with franchise experts from Australia.
Irene subsequently decided to move to New Zealand and worked with many businesses there to help them franchise. She worked largely on the franchise development framework and plan that would make a franchise successful, including the management and motivation of the network. She spent over 10 years in this industry, indeed a very rewarding industry helping businesses grow beyond what they think is possible with franchisees financial and human capital.
A family health tragedy struck that led her to return to university to study health science. She currently runs a busy and successful naturopathic clinic seeing patients in person and online from New Zealand, Australia, Taiwan, Malaysia, Canada and Saudi Arabia.
Common Problems:
- Lack of clear brand strategy
- Limited resources for franchise development
- Insufficient trademark protection
TM2P offers solutions by helping companies:
- Digital Brand Positioning: Stand out in a crowded market and create a memorable brand identity.
- Trademark Protection: Learn how to safeguard your brand’s unique elements and avoid costly legal battles.
- Franchise & Licensing: Discover how to scale your business through effective franchising and licensing strategies.
Who Should Join
CEO OR DIRECTORS OR SENIOR MANAGERS
“Attending Trademark2Profit gave us a distinct market advantage by refining our brand strategy and protecting our trademarks. Our brand recognition increased by 20%, enhancing our competitiveness and securing our future.”
ENTREPRENEURS OR BUSINESS OWNERS
“Trademark2Profit not only safeguarded our brand identity but also unlocked new revenue streams through effective brand development and monetizing our intellectual property, resulting in a 17% boost in overall profits.”
MARKETING AND R&D MANAGERS
“Trademark2Profit’s insights revolutionized our approach to brand development, ensuring our trademarks are not only legally protected but also effectively leveraged for market growth, leading to a 30% increase in brand and product value.”
CHIEF BRAND OFFICERS
“Implementing the strategies from Trademark2Profit was a strategic move; our trademarks are now secure, enabling us to explore franchising opportunities and resulting in a 22% increase in market penetration.”
Companies That Had Attended
Our Track Records
We are an experienced team that ensures your ideas are well protected from commercial, legal and financial angles.
We have long standing partnerships with reliable IP professionals in 150 countries to provide solid protection for your Intellectual Property assets throughout the world.
Successfully filed and protected in 150 countries across the world.
Awards
Patent Prosecution Ranking
2019-2024
by Managing IP Stars
The World’s Top 1000 Patent Firms
For Years 2013-2024
by IAM Magazines - Global
Business Media Group
The World Top 300 IP Strategies
for Year 2024
by IAM Magazine - Global
Business Media Group
Our Organization Highlights
We are IP TECH
Elevate Your Brand with IPTech!
We are excited to introduce Trademark2Profit, a transformative program crafted specifically for business owners.
At IPTech, we focus on demystifying the world of branding, digital branding, and trademark protection, ensuring you have the tools needed to thrive in today’s competitive market.
Trademark2Profit is not just a course; it’s your pathway to effectively monetizing your brand and exploring franchising opportunities.
Join us to simplify your journey in intellectual property and unlock the full potential of your brand while making it an engaging and rewarding experience.
Our Other Workshops
Patent 2 Profit
Basic
1 Day Workshop
BASIC | 1 Day Workshop
- Understand fundamentals of patent and patent strategy canvas to align patent strategy with business strategy.
- TRIZ innovation methodology to create technology innovation.
- Learn from successful IP entrepreneurs from Malaysia about IP monetization.
HRDF CLAIMABLE
Patent 2 Profit Advanced
3 Days Workshop
Advanced | 3 Days Workshop
- Create technological innovation with TRIZ based on patent strategy canvas.
- Search and draft patent claims for technological innovation.
- Prepare business and technology roadmap for government grant application.
HRDF CLAIMABLE
Patent 2 Profit Accelerator
5 Weeks Programme
AIPO | 5 Weeks Programme
- A proprietary technology fully aligned with your business strategy by leveraging on TRIZ innovation methodology.
- A patent to safeguard your technological innovations.
- A business proposal to apply for (seed funding & government grant).
How to Trademark and Franchise Your Brand and Make Millions
START YOUR JOURNEY WITH THE “TRADEMARK 2 PROFIT – BASIC WORKSHOP” TODAY
Join us at the Trademark2Profit workshop and gain the expertise to brand, trademark, and franchise like never before!
Date: 27 February 2025
Time: 9 a.m. to 5 p.m. (One Day Course)
Duration: 8 Hours
3 Modules Fees: RM1300
(Includes Training Materials)
[HRDF Claimable]
TRADEMARK2PROFIT
Mobile : +6016-285 5770 (MY)
Mobile : +852 5734 7369 (HK)
iptech@ipowner.org
